Niels Stroyer Christophersen unveiled his first collection, The Permanent Collection, in October 2011 in Berlin, inaugurating a formal language imbued with timelessness, some of whose iconic pieces endure to this day. His approach, an organic and holistic approach, draws half of the creations from external collaborations, while the other half is crafted in-house, in order to preserve a deeply rooted aesthetic coherence. Through his works, he tirelessly defends essential values: simplicity, the nobility of natural materials, authentic craftsmanship, sustainability, and an aesthetic of enlightened sobriety, conveying meaning and emotion.
Raised in a family where his mother guided him through flea markets, he quickly honed his eye for the timeless beauty of objects that transcend the ages. This is how he found his vocation: to become the artisan of a universe where each piece tells a silent story, at the crossroads of past and present.
Niels Strøyer Christophersen is much more than the founder of FRAMA: he is its soul and inspiration. Through a sensitive and humanist vision, he shapes a world where the organic and the minimal echo each other, a world where we find memory and modernity united in a single impulse.
Since its first collection in 2011, FRAMA has charted a unique creative path, woven through collaborations and an organic quest, in perfect symbiosis. Drawing on the heritage of the past while embracing the impetus of modernity, the brand subtly blends digital technologies and analog expertise, cultivating a unified and timeless aesthetic.
Season after season, FRAMA enriches its universe with a rare coherence, deploying living objects and pieces for the home, while exploring interior architecture, furniture, lighting, as well as olfactory creations and skincare products imbued with functional poetry.
Located in Copenhagen's Nyboder district, FRAMA's headquarters are housed in the former St. Pauls Apotek, a heritage gem dating back to 1878, now a living, breathing workshop in constant transformation. A true laboratory of ideas, the FRAMA Studio Store orchestrates a rich program of open events, creative collaborations, and art installations each year, tirelessly celebrating the exchange between art, design, and the senses.
